ApTap

ApTap is helping banks embed retail marketplaces in their apps, helping consumers budget and save on bills. For banks, the ability to instantly and seamlessly embed merchants into their native apps means they can drive new revenue streams and engagement, while merchants can utilise consumer financial data and insights to enhance targeted offers, and decrease acquisition and retention costs.

PGA is advising ApTap on their capital raising strategy in relation to their Seed funding round, including advice associated with capital structure, valuation, introduction to investors, and term sheet negotiation.